Marine & Aquaculture

From early 2016, Tourism Australia's 'There’s nothing like Australia' campaign has been putting the spotlight on one of Australia’s key competitive advantages - our aquatic and coastal offering.
Backed by Tourism Australia's consumer research, this focus both defends our high ranking for world-class natural beauty in today’s competitive market and renews and reinvigorates consumers' perceptions of our country's aquatic and coastal offering.

Ecotourism encompasses nature-based activities that increase visitor appreciation and understanding of natural and cultural values. They are experiences that are managed to ensure they are ecologically, economically and socially sustainable, contributing to the wellbeing and conservation of the natural areas and local communities where they operate.

Green is the new black for holidays, with ever more people seeking an experience that’s good for the mind and soul – and good for the planet, too.

Presentation from James Cook University. Marine Research Tourism (MRT) can be defined as marine ecotourism where:
• Marine research is an important part of the attraction
• Non-specialists pay for a volunteer vacation or conservation holiday to help marine
wildlife researchers or managers in environmental field research; and
• Contribute financially to that research