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Sokratis 2024: Methodology

Workshop: Collecting data from people

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Some common methodologies

Click on the links below to find out more about these common research methodologies:

Quantitative vs Qualitative vs Mixed

Qualitative Research gathers data in the form of words about lived experiences, emotions or behaviours, and the meanings individuals attach to them. It assists in enabling researchers to gain a better understanding of complex concepts, social interactions or cultural phenomena.

Quantitative Research gathers numerical data (data in form of numbers) which can be ranked, measured or categorised through statistical analysis. It assists with uncovering patterns or relationships, and for making generalisations.

Mixed Methods Research is when you use both qualitative and quantitative techniques together to gain a fuller understanding of the research area.

University of Newcastle

Qualitative Data Analysis

On your poster...

Your methodology section should describe exactly what you've done to gather your data.

You might describe:

  • who did you get data from?
    • sampling procedures
    • choice of texts or data to use
  • did you use a qualitative, quantitative or mixed research method?
  • how did you get your data?
    • surveys, interviews, analysing data that is already online
  • why did you choose this analysis? how will it answer your question?
  • what analysis will you do when you've got the data?
    • summary statistics, thematic coding etc
  • limitations of your methodology
  • how you have ensured your method is ethical

For your poster, include the most important and interesting things. You can use dot points, examples from your surveys or interviews, diagrams or any other format to explain your methods.